This morning we’re going to be going over some fantastic podcast content tips for you guys and our guest today is Sonar, an expert in the field and a host with GAB Radio Network.
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Talk to Your Audience Instead of at Them
No one appreciates anyone talking down to them or ‘at’ them. Treat your audience as a group of your friends and make a conversation out of your discussion. People don’t want a lecture (they would have stayed in school if they did), they’re looking for a friendly, warm peer to peer conversation. A good tip is to engage your audience to a point where it feels like they’re sitting in a room with you — this is one of the best ways to build a genuine conversation.
Try Not to Take Long Breaks
The big goal is to form a conversation, but at the same time, a podcast is certainly different from a regular conversation. In a personal conversation, you’re easily able to take long gaps to digest what has been said, however, on a podcast or radio if you stop talking for a solid 10 seconds your audience is probably going to leave you right there. You must articulate and engage your audience regularly, taking as little breaks as possible.
Consistency Is Key
You’ve heard it a million times, and you’re going to hear it once more — consistency is key. As a host, you’re looking to build expectation and anticipation from your listeners. It doesn’t matter as much when you release, just always release at that time; this isn’t necessarily a content tip, but it’s good practice nonetheless. Radio and podcast hosting is all about timing.
Know Your Subject Well
You’re going to want to know what you’re talking about, and this means being well-versed in your podcast’s subject. You don’t necessarily have to be an expert, but you should know enough to ask the right questions to an expert. One of the benefits of podcasts is being able to find people who know more about something, interviewing them, then picking their brain. You are, essentially, the embodiment of your audience. Even if you know the answer, if it’s useful information, you should be asking it for your audience’s sake.
Find a Co-Host
A co-host isn’t a necessity, but it’s recommended. Sonar says he enjoys having a co-host because without one it feels like he’s preaching to his listeners. Being alone also cuts down on your downtime, meaning you always need to be saying something. Transitions are a lot easier with a co-host. One last benefit is even if you don’t have a guest you’re still able to have another voice thrown into the mix. With a co-host you have another person to lean on and that in itself is engaging to the audience.