One of the hardest things to do is to talk about yourself and yet it’s something that you absolutely have to do – meeting new clients or even for your webpage. Today’s show will look at how to create the “About Me “page.
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The “About Me” page
It made a big difference for Lisa after David taught her about the “About Me” page – it got her re-energized about why she’s doing what she’s doing on her health website and her health shows. It forced her to think about her mother’s illness, her childhood and wanting to help people live their healthiest lives. As David points out it is sometimes difficult for people to talk about themselves because it may seem like bragging but you want to get across your background, your expertise because your audience wants to connect with you. There’s a formula – all entrepreneurs have a story to tell and David will provide the formula to assist you to tell the story on your website.
What’s the formula?
You want to cover: who you are, you’re expertise, how it addresses the needs your clients have and how they can contact you. Often times the contact information is overlooked and left off the about me page but you want to leave your readers with a call to action or how they can reach you.
How do you write it?
Instead of worrying about sentence structure and things like that, Lisa suggests that it can be written as though you’re talking to a friend. When someone is reading your website, it can come across as a big cold corporation but that doesn’t work – people want to connect with you, they want to know that you understand their problems; they want to know you have gone through some of the same problems. So, when you tell your story do not be formal; so you can download an app on your phone which allows you to record yourself and ask yourself the questions, ask them out loud and answer as though you’re talking to a friend.
What are the questions which should be answered?
What is it you do?
Why did you start your particular type business? Describe it.
What drives you to do what you do?
What is your background in the area?
What special achievements, awards, and recognition have you received?
What was your “aha” moment which got you into this area?
What were some of the biggest challenges/obstacles you faced?
Do not worry about the order; do not worry about formality, do not be shy, do not worry about trying to impress anybody. Just talk as though you’re talking to a friend and tell stories that your audience can relate and connect to.
After you’ve answered all the questions above, you would have addressed all you want to keep in the “About Me” page – it can be 700–1000 words; include a few pictures, some nice graphics, tell your story in a fun personal one on one way. Make sure all the questions above are answered but no need to be formal and at the end a call to action as to how someone can contact you.
Check out my About Me page by clicking “Start Here” above or check out Lisa’s at www.itsyourhealthwithlisadavis.com.
Remember, they can be fun, informational and the fact that people will want to learn more about you.