In today’s show, David and Lisa will talk about marketing – the marketing funnel and all the buzz words which are around today. The average entrepreneur is not a marketer, and that’s why there are shows like this – The Ten Minute Marketer – to help along the way.
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The Marketing Funnel
At the top of the funnel you want to build awareness- you want to get people coming in – and as you trickle down, you want them to learn about you and what you have to offer and at the bottom of the funnel is going to be the purchase or sign on with you. The reality for entrepreneurs is to just learn the basics instead of trying to become experts; David has developed what he calls a focus marketing blueprint.
The “focus” Marketing Blueprint
The “focus” is spelled out to mean foundation, outreach, connect, unleashed sales, and then supercharged sales. So, at the top of the funnel would be the foundation and that would be all the things that you do to get people to come to you and reach out to them via networking events, blog posts, an elevator pitch, and visits to your website. The “focus” should be to identify who is your ideal client and get that individual to a call to action once you’ve handed them a business card; so even if you have multiple things going on – you should have one business card which captures who you are. Marketing is a few things: you have to have the right product, you have to connect with an audience, and you need to outreach, build credibility and let people know you’re going to solve their problems.
Being an entrepreneur is hard, and you will not be able to get everything done all at once by yourself – that is why you get assistance from The Ten Minute Marketer; follow the tools and resources link on the website for links to resources such Fiverr.com which can help with designing your business cards.