Today’s show will look at how customers, clients see you – how your brand is perceived.  The guest today is an expert on the subject and a regular on the show – Dr. Joyce Knudsen – she’s a great impression maker.  She has worked with entrepreneurs and larger businesses on how to establish and improve on the things that create a good impression.

Why is it important to create a good impression?
It’s important because once you’ve made an impression it’s very difficult to change it; it sticks in your mind – there are ways to improve the impression but that first impression is always there and you have to have a lot of good impressions after that in order to change it.  There’s only one chance to make a good first impression.

How do you make a good impression?
There are some quick and easy ways that you make and improve on a first impression – the way you answer your phone, can your clients reach you, what does you website look like and what you’re doing on social media.   Nowadays, even employers look at what persons are doing on social media before calling them for a first interview and unfortunately, many have already ruined that impression by what they have displayed on social media.

How important are web pages or social media?
Some entrepreneurs think websites are not important or they don’t have the time but Dr. Joyce suggests that websites are very important – they are like business cards. If you are doing your website yourself and it’s not being professionally done – that’s a bad first impression.  Similarly, on social sites – care should be taken to ensure the profile is properly presented and there are no negatives attached to your profile.

Other ways to make a good impression
You want to be able to control the way people see and perceive you, you want to project trustworthiness and you want to inspire confidence in your abilities; speaking clearly, not joking too much and presenting yourself professionally will also help to make a good first impression.

Stay in touch…

You may reach Dr. Joyce at www.drjoyceknudsen.com