Creating Successful Emails
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Today’s show will look at successful emailing – what should you put in an email cover, how long should it be – among other things; the discussion will be between the show’s hosts Lisa and David.
Categories of emails
Most individuals get a lot of emails on a daily basis – Lisa gets maybe forty or fifty per day, David gets well over a hundred or two hundred. Emails maybe coming from customers, from sites you subscribe, shopping sites, some definitely maybe spam – the key is to craft the perfect email because no one will ever see it unless you do the things which will be discussed in the next few minutes.
Crafting the perfect email
To start take your mailing list, segment it and as you have a sign up box – make it targeted. For example for Lisa’s radio show there maybe persons only interested in recipes or exercise – if she’s sending out emails, she would need to make them targeted; do not send emails to everyone because they may unsubscribe. Let the subscriber choose if they want some or all of the information. Crafting the perfect email begins on the sign up page on your webpage.
What is in the email?
Be informational 80% of the time; sell 20% of the time. If you’re an entrepreneur constantly blasting out emails – sale, sale, sale – you’re going to lose people because they don’t care. Show them you care by your selling our product by showing your customers you are an expert, you know how to use I, you may be showing other ways of using the product they never thought of. Who the email is from is critical because people won’t open it if they recognize the person sending it; so if you’re a company use the company’s name and then put your name. If you’re building a personal relationship with your client – put your name first, because people want to recognize who it is from.
When to send emails?
The key is to be consistent; David suggests emailing out consistently every time each week – find out which day works for your industry – but be consistent because if you start changing days it may be seen as spam and it may get deleted.
The subject line is often overlooked; and, if done incorrectly you could turn off people. A third of persons will decide to open it or not based on the subject line so it doesn’t matter if you’re giving away gold for free it wouldn’t matter because based on the subject line, people are making the decision to open it and see that offer. There’s also a report that 70% of people reports an email as spam solely based on the subject line!
Craft the perfect subject line
Create a subject line that is going to get curiosity going – it doesn’t have to be very specific because sometimes vague build curiosity. One of the most famous email heading was done when President Obama was running and it simply said “Hey You.” Another category is: reveal a secret – for instance say “the number one reason entrepreneurs always _____.” Another way to do it is to begin with a number; another is how to. The fifth way is to create a pain point or top of mind problem and then solve it.
Increase the opening rate
If you have a large mailing list you’re doing yourself a disservice: if the reader is not expecting it, if you’re constantly selling and if you’re not following one of the five categories for subject headings.