Today’s topic is about utilizing ‘storytelling’ to build your brand. Telling stories can be vital, from writing blog posts to setting up email autoresponder content — building trust is critical.
One of the Best Ways to Build Your Business
One of the greatest ways to build your business and get eyes on your brand is to create a blog. Content from blog posts can even be used to create social media posts and as content for autoresponders in email marketing. At first, many are too intimidated to get this done, and this is why most blogs are lacking in the content department. These people ask themselves questions such as, “what would I write about,” or “what would people be interested in,” but in reality, it’s a lot easier to create content than you think it is. The best part about this is even if you’re more comfortable with audio or video, you can always have show notes written for you. Show notes are a summary that covers key points of what it was you spoke of prior (it’s what you’re reading right now). The importance of this goes beyond your listener having another medium to digest the content in; it makes it possible for Google to funnel visitors and potential clients to your site. Keep in mind that Google can’t ‘see’ audio or video, but can crawl blog posts.
Delivery Is Important for Trust Building
Many individuals think they need to be very formal, but on the contrary, people want to get to know you. Imagine each conversation as a one on one talk with a best friend. You shouldn’t particularly worry about any formalities because if you want people to feel comfortable around you, you have to seem human; this is a vital part of building trust with your base.
Four Key Areas to Pull from for Content
The main takeaway here is creating content that engages your ideal client in an efficient but ‘human’ way. Here are four easy methods for you to build content while incorporating storytelling into the mix:
1. Share a Problem That You’ve Solved / Problems That You Solve
You should start off by writing down at least five different problems that you’ve solved or helped another person solve and tell a story while you do it. With a list of five, you have not only created content for the week, but you’ve effectively created content for the next four weeks worth of posts. A good way to get started would be to lay it out like this:
- Here’s how I met one of my favorite clients.
- Here’s the problem they had.
- Here’s how I solved it.
Keep in mind to do this is a way that doesn’t make you sound like a salesperson and remember to share it from the heart.
2. How are you different:
Differences are something that usually catches people’s attention. If you’re providing a product or service, then you’ve probably started it because you couldn’t find a solution anywhere else. You can list a handful of stories about your journey in getting to your current point and tell those. Tell them why filling the niche you did makes you different. While doing this, you should neither be negative nor knock any competition.
3. Your inspiration for being in business:
Stories of inspiration are some of the most personal ones we can share with others. Explain to people why you got into your particular field of business and even tell stories of anything that happened along the way.
4. Celebrating customers or clients:
To do this, you can pick a few clients or customers, get permission to tell their story, or even interview them. Speaking of existing customers ties easily into the other steps, because you can even bring up how you’ve helped them solve a problem they had. These types of stories easily resonate with potential clients who’ve experienced something similar.
By telling stories and being relatable you’re effectively selling yourself without being a salesperson.
Putting It All Together
Once you’ve managed to tell all these stories, you can publish them in a shuffled order, once a week (or more at your discretion) at the same times every week so your audience can know when to look out for it. With these simple steps that almost anyone can do, you’ll be able to have a full blog set up with a ton of content, and even share that content to other mediums such as social media.
Commitment Is Key
Remember that the things you say need to be the things you do, so if you’re deciding to commit to this, you have to keep it up. Do what’s easiest for you and take the path of least resistance, it just has to be consistent. Create a lot, so you have to worry less.