We all hear the word social media. Many of us are on Facebook but a lot of us are afraid to use the different networks to build our business. Today we’re going to talk about the different social media, why you can use it and how to use it.
A lot of people don’t realize how much social media can help your business. For one thing it levels the playing field. In the old days you had to spend a fortune to advertise your company. But today you can get your voice heard through social media. You can outreach not just to get new clients but to engage your current client.
You have to be really clear on your intentions when you go on social media. You might get messages from people who want to talk about more than just whatever kind of business you have. You have to be careful. Make sure you just bring up your business information and don’t give out too much personal information. Don’t use your personal page for business, set up a separate page.
- 75 percent of consumers ask their friends on social media before they buy anything. If you’re only sharing with family and friends on your Facebook page you are missing the audience. They are going to go to your competitor. It’s imperative to get out there and start setting up your business pages.
- 81 percent of people say their friend’s posts directly influence their purchasing decisions.
- 60 percent of people visit a company Facebook page before buying. Not only are they listening to their friends, they are going to the company business page to see if there are any promotions or discounts before they make a purchase.
You want to be on all the different networks, have reviews on there, be engaging and people are going to make a judgment about you and see if they should come buy your product.
The Big Five
- Facebook: This is the greatest place to engage, keep your clients up to date and post events and promotions. Facebook is also a great way to get to the older clientele, attract them and get them involved.
- Instagram: This is almost like a billboard to keep your brand in front of people.
- Twitter: This is great for business to business and to gain influence and credibility. It’s not the greatest place for engagement but is a great way to promote yourself if you’re building a business.
- LinkedIn: This is a great place to build information and build yourself as an influencer get speaking engagements and find clients.
- Pinterest: This is not last because it’s the least favorite. When you have consumer products it actually has the highest conversion rate. The reason for this is often it’s the woman making the buying decision and they are following looking for different hash tags or keywords. They find information, search it out, see a picture, little description and if the company links it back over to their website the purchasing page they can have a high conversion of it.